{"id":12,"date":"2019-07-11T13:38:21","date_gmt":"2019-07-11T17:38:21","guid":{"rendered":"http:\/\/grad.journalism.torontomu.ca\/influencerindustrycanada\/?page_id=12"},"modified":"2019-07-23T08:28:58","modified_gmt":"2019-07-23T12:28:58","slug":"joel-louzado","status":"publish","type":"page","link":"https:\/\/grad.journalism.torontomu.ca\/influencerindustrycanada\/joel-louzado\/","title":{"rendered":"Joel Louzado"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<h2><span style=\"color: #3598f0;\"><a style=\"color: #3598f0;\" href=\"https:\/\/www.instagram.com\/joellouzado\/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">@joellouzado<\/a><span style=\"color: #000000;\">: Shades of change<\/span><\/span><\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BzGVEdDhhdV\/\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BzGVEdDhhdV\/\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p><\/a> <\/p>\n<p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BzGVEdDhhdV\/\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">it\u2019s actually homophobic to NOT like and comment on this photo during #pridemonth ??\u2728 _ ?DETAILS? \u2728EYES @anastasiabeverlyhills Eye Primer and @alyssaedwards_1 Eyeshadow Palette @maccosmeticscanada It\u2019s Designer Palette and 70 Lash @colourpopcosmetics Cr\u00e8me Gel Liner in Electric Bugaboo Or Something Like That _ \u2728FACE @narsissist Sheer Glow in Cadiz @toofaced Born This Way Foundation in Buttercup @artistcouture Illuminati Diamond Glow Powder @litcosmetics Glitter Camo @tartecosmetics Treasure Glitter Pot Gel _ \u2728LIPS @maccosmeticscanada Cork Lip Liner @tartecosmetics Color Splash Lipstick in Cha-Cha @fentybeauty Diamond Gloss Bomb _ shirt is from @asos ?<\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by <a href=\"https:\/\/www.instagram.com\/joellouzado\/\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\"> joel<\/a> (@joellouzado) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2019-06-24T16:16:54+00:00\">Jun 24, 2019 at 9:16am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">But despite his own comfort with makeup in an industry that is predominantly female and white, Louzado, who is Sri Lankan, is still an outlier, which is one of the motivating factors for his work. He points again to James Charles, a recently <a href=\"https:\/\/www.nytimes.com\/2019\/05\/14\/style\/james-charles-makeup-artist-youtube.html\" target=\"_blank\" rel=\"noopener noreferrer\">controversial influencer<\/a> with over 15 million follower and brand deals and an estimated net worth of $12 million according to <\/span><a href=\"https:\/\/www.celebritynetworth.com\/richest-celebrities\/models\/james-charles-net-worth\/\"><i><span style=\"font-weight: 400;\">Celebrity Net Worth<\/span><\/i><\/a><span style=\"font-weight: 400;\">. \u201cI wish that there was someone like him who was a person of colour,\u201d Louzado says. \u201cPeople like Jeffree Star and James Charles, they&#8217;re huge, but they&#8217;re white.\u201d And that comes with certain privileges. \u201cI feel like I&#8217;ve always been salty towards white men and makeup because there&#8217;s just so much more appreciation for it and so much more forgiveness for that.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Louzado recalls a trending story about a 5-year-old Indian boy who wanted to wear lipstick. In solidarity, his family wore lipstick too. In response, Louzado says he tweeted photos of himself wearing makeup to the boy. \u201cI was like, \u2018please show him this,\u2019 [because] I would have loved to see this when I was a kid.\u201d They tweeted back, Louzado says, and were \u201creally lovely about it.\u201d\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIt\u2019s those kind of interactions that make me feel like I&#8217;m doing something that matters. Even if it is just makeup on social media,\u201d Louzado says. \u201cI feel like because of my ethnic status, because of my gender, it just makes so much more of an impact.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But providing that positivity can come at a cost, and not just monetarily, but mentally. Since he started posting beauty content in 2015, Louzado has gone back and forth with his online presence. Sometimes linked to his busy school schedule \u2014 he just graduated from York University with a degree in graphic design \u2014 but mostly linked to mental fatigue.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2017, he took a few months off from creating content and posting regularly. Louzado found that he was constantly monitoring his posts.\u201dIf a photo didn\u2019t get a certain amount of \u2018likes\u2019 in the first hour, I was really discouraged,\u201d he says. \u201cI feel like that negatively influenced the way that I created. I started to become so focused on likes.\u201d And, for all the effort Louzado puts in to his makeup looks, sometimes up to 4 hours to create the look, then shoot and edit photos, he wasn\u2019t seeing the engagement he wanted, or that the looks necessarily deserved.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIt\u2019s really discouraging,\u201d Louzado says, \u201cwhen you put so much effort into something and then you just see it flop over and over. Especially for something so mundane as Instagram. It makes me feel kind of stupid that I&#8217;m putting that much effort into something which people don&#8217;t even really take seriously.\u201d\u00a0<\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<span style=\"font-weight: 400;\">Sometimes, the message can go just beyond selling ads or the medium itself. For aspiring beauty influencer Joel Louzado, wearing makeup wasn\u2019t always a comfortable choice. The 22-year-old started experimenting with products after the end of high school in 2015, using concealer for corrective purposes before building up to using colour. \u201c[I started wearing makeup] mostly because that was just when I had come out, so I was no longer kind of denying it,\u201d he says. \u201cI felt more open to express myself and to use makeup.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He started to really lean in to wearing makeup around the time other male beauty influencers like <a href=\"https:\/\/www.instagram.com\/jamescharles\/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">James Charles<\/a> started to make it big. Charles, along with Instagram beauty guru <a href=\"https:\/\/www.instagram.com\/miles_jai\/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Miles Jai<\/a>, both wore makeup, but identified as male. \u201cThat was a completely new concept to me,\u201d Louzado says. \u201cIn my head, makeup meant you wanted to be a woman, makeup meant you were trans\u2014and that was not something I identified with and still isn&#8217;t really something that I see myself in right now.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cBut the Internet was there to make me feel okay about it and encouraged me to pursue that side of me.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since starting to wear makeup in 2015, and posting everday makeup photos to his Instagram account, Louzado has organically built up a following of just under 2,000 followers, slowly experimenting with the style and severity of his looks as he\u2019s become more comfortable with it. Recently, he\u2019s been leaning in to another area of creative interest: art. His series in homage to famous artists like Salvador Dali and Vincent Van Gogh, as well as his <a href=\"https:\/\/www.instagram.com\/p\/BppV1L-Fi1-\/\" target=\"_blank\" rel=\"noopener noreferrer\">Halloween series<\/a>, featuring Louzado in varying Halloween looks, amassed thousands of likes and shares. \u201cHalloween,\u201d he says, \u201cis my fucking month.\u201d<\/span>[\/vc_column_text][vc_column_text]<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BppV1L-Fi1-\/\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BppV1L-Fi1-\/\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p><\/a> <\/p>\n<p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BppV1L-Fi1-\/\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">We made it!!! ? Which look was your fave?? _ just wanted to say that october has been the most fun for me in terms of makeup, and i appreciate all the support that you\u2019ve all been showing for these spooky lewks. hope this creative energy carries over to the rest of the year lmaooo ?<\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by <a href=\"https:\/\/www.instagram.com\/joellouzado\/\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\"> joel<\/a> (@joellouzado) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2018-11-01T17:23:02+00:00\">Nov 1, 2018 at 10:23am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] @joellouzado: Shades of change [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text] [\/vc_column_text][vc_column_text]But despite his own comfort with makeup in an industry that is predominantly female and white, Louzado, who is Sri Lankan, is still an outlier, which is one of the motivating factors for his work. He points again to James Charles, a recently controversial influencer with over 15&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-12","page","type-page","status-publish","hentry","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Joel Louzado - The Age of Influencers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grad.journalism.torontomu.ca\/influencerindustrycanada\/joel-louzado\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Joel Louzado - The Age of Influencers\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text] @joellouzado: Shades of change [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text] [\/vc_column_text][vc_column_text]But despite his own comfort with makeup in an industry that is predominantly female and white, Louzado, who is Sri Lankan, is still an outlier, which is one of the motivating factors for his work. He points again to James Charles, a recently controversial influencer with over 15&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/grad.journalism.torontomu.ca\/influencerindustrycanada\/joel-louzado\/\" \/>\n<meta property=\"og:site_name\" content=\"The Age of Influencers\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-23T12:28:58+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/grad.journalism.torontomu.ca\\\/influencerindustrycanada\\\/joel-louzado\\\/\",\"url\":\"https:\\\/\\\/grad.journalism.torontomu.ca\\\/influencerindustrycanada\\\/joel-louzado\\\/\",\"name\":\"Joel Louzado - The Age of Influencers\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/grad.journalism.torontomu.ca\\\/influencerindustrycanada\\\/#website\"},\"datePublished\":\"2019-07-11T17:38:21+00:00\",\"dateModified\":\"2019-07-23T12:28:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/grad.journalism.torontomu.ca\\\/influencerindustrycanada\\\/joel-louzado\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/grad.journalism.torontomu.ca\\\/influencerindustrycanada\\\/joel-louzado\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/grad.journalism.torontomu.ca\\\/influencerindustrycanada\\\/joel-louzado\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/grad.journalism.torontomu.ca\\\/influencerindustrycanada\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Joel Louzado\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/grad.journalism.torontomu.ca\\\/influencerindustrycanada\\\/#website\",\"url\":\"https:\\\/\\\/grad.journalism.torontomu.ca\\\/influencerindustrycanada\\\/\",\"name\":\"The Age of Influencers\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/grad.journalism.torontomu.ca\\\/influencerindustrycanada\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Joel Louzado - The Age of Influencers","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/grad.journalism.torontomu.ca\/influencerindustrycanada\/joel-louzado\/","og_locale":"en_US","og_type":"article","og_title":"Joel Louzado - The Age of Influencers","og_description":"[vc_row][vc_column][vc_column_text] @joellouzado: Shades of change [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text] [\/vc_column_text][vc_column_text]But despite his own comfort with makeup in an industry that is predominantly female and white, Louzado, who is Sri Lankan, is still an outlier, which is one of the motivating factors for his work. 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