{"id":14,"date":"2019-07-11T13:38:49","date_gmt":"2019-07-11T17:38:49","guid":{"rendered":"http:\/\/grad.journalism.torontomu.ca\/influencerindustrycanada\/?page_id=14"},"modified":"2019-07-22T12:22:53","modified_gmt":"2019-07-22T16:22:53","slug":"bunmi-adeoye","status":"publish","type":"page","link":"https:\/\/grad.journalism.torontomu.ca\/influencerindustrycanada\/bunmi-adeoye\/","title":{"rendered":"Bunmi Adeoye"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<h2><span style=\"color: #3598f0;\">@badeoye<\/span>: Changing the filter<\/h2>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BcxeBEThX-g\/\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p><\/a> <\/p>\n<p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BcxeBEThX-g\/\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">#latergram from fun night with team @natashankpr at the annual holiday shindig ??? #wine #legs #shortdress #shortskirt #peace ?: @rkogon<\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by <a href=\"https:\/\/www.instagram.com\/badeoye\/\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\"> Bunmi Adeoye<\/a> (@badeoye) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2017-12-16T18:20:21+00:00\">Dec 16, 2017 at 10:20am PST<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<span style=\"font-weight: 400;\">On a Tuesday last November, the WeWork at 1 University Avenue in Toronto was buzzing. Influencers from around the GTA were mingling throughout the space, sipping on fruit-infused water and waiting for the marketing panel to start. It was a pretty typical Toronto networking event, except for the fact that everyone in the filled-to-capacity room was Black. And that\u2019s exactly the point.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The event, The Black Influencer Experience, was the second for<a href=\"https:\/\/www.instagram.com\/codeblackcn\/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"> Code Black Comm Network<\/a>, a network for Black communications professionals in the Toronto area, and featured discussions with prominent Black influencers in a range of professionsfrom comedy, to the fashion and music industry. The conversation revolved around breaking in to and making space for yourself in the industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Co-founder of Code Black Bunmi Adeoye thinks the large turnout at their influencer event is telling. \u201cIt says that people feel that it is a space that is blocked for them and they&#8217;re trying to understand, how do I get into that space?\u201d Adeoye says. \u201cEven people that are already within that space, some of the things that they&#8217;re looking for is, \u2018Okay, now that I&#8217;m here, how do I navigate within that space against my non-Black counterparts who seem to be getting a lot or seem to be getting a more positive reception?\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For Black followers, a lack of acceptance also manifests itself in subtle ways. Over the last two years, Instagram heavyweights like My Life as Eva (<\/span><a href=\"https:\/\/www.instagram.com\/mylifeaseva\/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">@mylifeaseva<\/span><\/a><span style=\"font-weight: 400;\">) Quigley (<\/span><a href=\"https:\/\/www.instagram.com\/officiallyquigley\/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">@officiallyquigley)<\/span><\/a><span style=\"font-weight: 400;\"> and Canada\u2019s Jill Lansky (<\/span><a href=\"https:\/\/www.instagram.com\/theaugustdiaries\/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">@theaugustdiaries)<\/span><\/a><span style=\"font-weight: 400;\"> have taken to selling presets to their followers. Presets are custom filters that are applied using Adobe Lightroom, a photo-editing tool. For many influencers, their presets have become identifiable, and a part of their brand, and followers will purchase these filters to elevate the crispness and colours of their own photos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, like many things, the presets were largely catered to white demographics. As Adeoye points out, it\u2019s detrimental when we\u2019re all the same colour of beige, for both individuals and the industry. If you don\u2019t see yourself reflected in a space, \u201cpeople think \u2018Oh, well this may not be for me or I may not succeed in this, or it&#8217;s only for a certain type of person,\u2019 \u201d she says. And with growing talk within the industry and society about the \u201cdeath of the influencer\u201d due to over-saturation, Adeoye questions how that\u2019s even possible, when Black influencers are still waiting to get their foot in the door.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cHow can you be talking about the death of the influencer when Black influencers haven&#8217;t even really been able to build traction yet?\u201d she asks. \u201cThere\u2019s so much opportunity there. It\u2019s a whole group of people that have been untapped that have so much knowledge and so much experience.\u201d<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] @badeoye: Changing the filter [\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text] [\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]On a Tuesday last November, the WeWork at 1 University Avenue in Toronto was buzzing. Influencers from around the GTA were mingling throughout the space, sipping on fruit-infused water and waiting for the marketing panel to start. 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