{"id":8,"date":"2019-07-11T13:37:24","date_gmt":"2019-07-11T17:37:24","guid":{"rendered":"http:\/\/grad.journalism.torontomu.ca\/influencerindustrycanada\/?page_id=8"},"modified":"2019-07-23T09:39:02","modified_gmt":"2019-07-23T13:39:02","slug":"the-decoelis","status":"publish","type":"page","link":"https:\/\/grad.journalism.torontomu.ca\/influencerindustrycanada\/the-decoelis\/","title":{"rendered":"The Decoeli\u2019s"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<h2><span style=\"font-weight: 400;\"><span style=\"color: #3598f0;\">@thewilddecoelis<\/span>: All in the (millennial) family<\/span><\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BlToz7JHxuY\/\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p><\/a> <\/p>\n<p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BlToz7JHxuY\/\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">Utter chaos! And it\u2019s about to get worse. We just bought this 101 year old home and can\u2019t wait to make it our own. The end of August can\u2019t come soon enough! I don\u2019t know how we are going to pull it all off, but I can\u2019t wait to do it with @mrwilddecoeli. Big thanks to @suziedi for rocking the real estate game, @gembasocialfinance for going above and beyond, and my parents @mrscorkum for the overwhelming support. Can\u2019t wait to share the details of this next chapter in our life with you! #thewilddecoelis #capecorncottage<\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by <a href=\"https:\/\/www.instagram.com\/thewilddecoelis\/\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\"> Katie-Rose+Rob Decoeli<\/a> (@thewilddecoelis) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2018-07-16T21:00:01+00:00\">Jul 16, 2018 at 2:00pm PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<span style=\"font-weight: 400;\">For the Decoelis, the path to influencing began with another pregnancy, or rather, because of it. \u201cWe got pregnant within two months of dating each other,\u201d Katie-Rose laughs. Since the birth of their first child Aubrey in 2013, the couple have curated a financially lucrative Instagram feed \u2014and life.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Chester, N.S. couple\u2019s Instagram feed and blog covers the ups and downs, but mostly the ups, of life this a family of five. This self-described \u201cmillennial guide to parenting\u201d features soft, sunlit images, alongside posts titled: \u201cWhy I Don\u2019t Believe In A Birth Plan\u201d and \u201cHow to Grocery Shop For a Family of Four Once A Week.\u201d All dotted with links to help readers shop their lifestyle, their home and their closets. Their Instagram feed, similarly muted in whites and pinks, features photos of the couple DIY-ing their house (alongside their children Poppy, 2, and Aubrey, 5, with paintbrushes in hand) and visiting Disneyland.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of their most popular posts highlights a very un-millennial achievement: Katie-Rose and Rob kissing, with Aubrey, Poppy and their dog surrounding them, on the porch of their new home. Their son holds a \u201cSOLD\u201d sign. It\u2019s a milestone that a year ago, \u201cwe could have never imagined,\u201d Rob says.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s because, Katie-Rose says, looking around her in the blogging space in 2013, after finding out about her pregnancy, she saw few people who reflected her situation. \u201cI was looking to other bloggers, but many of them were married and very religious and there was nobody really in the same situation as me out there in the blog world. So that&#8217;s when I decided I was just going to try it.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What originally started as a passion project for Katie-Rose evolved into a full-time job when she was laid off a year after returning from maternity leave. \u201c[The blog] had grown exponentially,\u201d she says. At that point, I\u2019d gotten my very first paid collaboration, which I&#8217;d never expected would ever come from it. Six years on the couple now are doing it full time. In late 2018, Rob, a wedding photographer, joined on full time. All thanks to some big campaigns with Samsung, Pampers and Kinder Surprise, and support from their followers; many of whom the couple say are exactly like them: financially, socially and in taste. \u201cThe people that we run into on the streets, who come up and introduce themselves and say they follow us,demographic wise, it\u2019s pretty streamlined to who we are,\u201d Rob says.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He says the best part of their lifestyle isn\u2019t necessarily the collaborations, of which there are many, but the time it affords them with the subjects of their blog: their family. The couple \u201cshoots content,\u201d i.e. photos for posts and collaborations, three times a week to allow for time with their kids the rest of the week.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIt allows us to be able to be home for the bus when our son gets home from school,\u201d Rob says. \u201dWe\u2019ve gotten to a point where we&#8217;re allowed to do things with our family that many families don&#8217;t have the opportunity to be able to do, and that in itself is worth any paycheque.\u201d<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] @thewilddecoelis: All in the (millennial) family [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text] [\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]For the Decoelis, the path to influencing began with another pregnancy, or rather, because of it. \u201cWe got pregnant within two months of dating each other,\u201d Katie-Rose laughs. Since the birth of their first child Aubrey in 2013, the couple have curated a financially lucrative&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-8","page","type-page","status-publish","hentry","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Decoeli\u2019s - The Age of Influencers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grad.journalism.torontomu.ca\/influencerindustrycanada\/the-decoelis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Decoeli\u2019s - The Age of Influencers\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text] @thewilddecoelis: All in the (millennial) family [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text] [\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]For the Decoelis, the path to influencing began with another pregnancy, or rather, because of it. \u201cWe got pregnant within two months of dating each other,\u201d Katie-Rose laughs. Since the birth of their first child Aubrey in 2013, the couple have curated a financially lucrative&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/grad.journalism.torontomu.ca\/influencerindustrycanada\/the-decoelis\/\" \/>\n<meta property=\"og:site_name\" content=\"The Age of Influencers\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-23T13:39:02+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/grad.journalism.torontomu.ca\\\/influencerindustrycanada\\\/the-decoelis\\\/\",\"url\":\"https:\\\/\\\/grad.journalism.torontomu.ca\\\/influencerindustrycanada\\\/the-decoelis\\\/\",\"name\":\"The Decoeli\u2019s - The Age of Influencers\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/grad.journalism.torontomu.ca\\\/influencerindustrycanada\\\/#website\"},\"datePublished\":\"2019-07-11T17:37:24+00:00\",\"dateModified\":\"2019-07-23T13:39:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/grad.journalism.torontomu.ca\\\/influencerindustrycanada\\\/the-decoelis\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/grad.journalism.torontomu.ca\\\/influencerindustrycanada\\\/the-decoelis\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/grad.journalism.torontomu.ca\\\/influencerindustrycanada\\\/the-decoelis\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/grad.journalism.torontomu.ca\\\/influencerindustrycanada\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Decoeli\u2019s\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/grad.journalism.torontomu.ca\\\/influencerindustrycanada\\\/#website\",\"url\":\"https:\\\/\\\/grad.journalism.torontomu.ca\\\/influencerindustrycanada\\\/\",\"name\":\"The Age of Influencers\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/grad.journalism.torontomu.ca\\\/influencerindustrycanada\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Decoeli\u2019s - The Age of Influencers","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/grad.journalism.torontomu.ca\/influencerindustrycanada\/the-decoelis\/","og_locale":"en_US","og_type":"article","og_title":"The Decoeli\u2019s - The Age of Influencers","og_description":"[vc_row][vc_column][vc_column_text] @thewilddecoelis: All in the (millennial) family [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text] [\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]For the Decoelis, the path to influencing began with another pregnancy, or rather, because of it. \u201cWe got pregnant within two months of dating each other,\u201d Katie-Rose laughs. 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